Ring Designer
This project was completed for Jostens to help remove friction and help users complete creating and purchasing their custom class jewelry.
The UX had to be easy to complete on a mobile device with the demographic trending younger, it had to be seamless between mobile and desktop users. With thousands of choices across hundreds of rings making the complex simple was not a small undertaking.
This product was launched in the spring of 2018 and has generated much success driving increased conversions and higher average order value.
Project Team
My Role
UX/UI Design
User Research
Content Strategy
Product Design
Team
Development
Project Plan
Project Documentation
Duration
Aug. 2017 - Oct. 2017
Feb. 2018 - Aug. 2018
Business Requirements
Better user experience to increase site engagement of the consumer and sales rep
Increase conversions and average order value
Educate the consumer on ring stone and metal options seamlessly
Create a guided journey similar to order taking in school
Incorporate Payment options and Save design into the user flow
Process
User Testing
In-person and remote user testing was performed.
Wireframing + Prototyping
Several rounds of wireframes and prototypes were produced based on interviews with consumers, sales, and leadership and then tested with users both in person and with remote user testing.
Development
The development team was provided with an interactive prototype using Sketch and Invision mock-ups that guided the process business requirements and development timeline.